Dr Robert Prey

Dr Robert Prey is a Research Fellow at Green Templeton College and Associate Professor of Digital Culture at the Oxford Internet Institute, University of Oxford.

Dr Prey studies the relationship between technology, capitalism and culture. His research and writings have included work on the social and cultural implications of algorithmic recommendation systems and the interdependent processes of ‘datafication’ and ‘platformisation’. His current focus is the creative labour of musicians as they adapt to online platforms.

Dr Prey is principal investigator of the European Research Council-funded project ‘The Platformisation of Music: Towards a Global Theory’ (2023 to 2028). The project investigates how streaming and social media platforms influence the creative practices, identities, and working conditions of musicians in the Netherlands, Nigeria and South Korea.