DPhil in Population Health
Kate is a Wellcome Trust scholar who joins GTC as a DPhil student based at the Nuffield Department of Population Health where she will be researching “infectious content” on social media and its effect on vaccine confidence among UK parents. She is returning to academia after more than 15 years in business, most recently as European managing director of digital innovation at global communications agency, Burson Cohn & Wolfe, which she continues to support as a senior strategic advisor.
Building her expertise in digital health, Kate has previously led research into the impact of online misinformation upon vaccine hesitancy on behalf of the World Health Organisation, Bill & Melinda Gates Foundation and UNICEF as part of the Global Polio Eradication Initiative (GPEI). Through her doctoral studies, Kate is looking forward to deepening her knowledge and experience in this field through in-depth quantitive and qualitative research, and acquiring new skills along the way from topic modelling to statistics.
Seeking to support the contribution of technology for good, Kate serves as a business ambassador for charity, the Virtual Doctors, which leverages mobile tech to save lives in rural Zambia. As such, Kate is excited to join GTC’s diverse community of researchers, not least the college’s wealth of public health and technology specialists. She’s also looking forward to introducing her husband and their young son to such a family-friendly college.