Senior Research Fellow, Saïd Business School
Dr Richard Cuthbertson’s research interests focus around the extent to which customisation through information can be efficiently leveraged in a mass market – leading to improved customer experiences, marketing and distribution, thus linking marketing and operations through the art and science of management.
Richard is Research Director of the Oxford Institute of Retail Management at the Saïd Business School, University of Oxford. He is author of over 100 published articles, a founder contributor to Retail Strategy: The View from the Bridge, founded and directs a number of Executive Programmes, co-manages the Oxford Retail Futures Group with Jonathan Reynolds, and was awarded the Pegasus Prize for eBusiness Future Insights.
Richard has worked with many companies, including Tesco, Sainsbury’s, P&G, Casino, T-Mobile, BP, Abbey, IBM, KPMG and BCG. Before joining the Oxford faculty, he managed research projects and was a Senior Lecturer at Bournemouth University, and before that held managerial and consultancy posts at Unipart and British Gas in both marketing and supply chain management.