Reimagining Academic-Practitioner Translation as a Value-Creating System

Richard Normann Lecture 2020

Thursday 5 November 2020   18:00


Professor Jean M. Bartunek, Boston College


Virtual Event

*This seminar will be online via Zoom. The Zoom link will be shared with those registered (below) ahead of the event.*

Richard Normann, who died in 2003, was one of the most profound and sophisticated management thinkers of our time. The annual Richard Normann Lecture is a collaborative initiative between Green Templeton College and Normann Partners AB, which aims to honour and extend the work of Richard Normann by furthering outstanding insights in strategy, business innovation and change, value co-production, and the service economy.

Reimagining Academic-Practitioner Translation as a Value-Creating System

Normann likely would not have been excited about editors reworking academic scholarship to make it readable by practitioners. Nevertheless, in 2020, such editorial work, often referred to as translation, is quite common as a way of creating links from management academia to practice. The products of such translation, especially reformulated academic findings, are presented on social media and in various news media on a regular basis.

Perhaps ironically, given his focus, Richard Normann’s contributions can improve considerably how this type of work can be imagined, constructed, and helped to better add value.

In this presentation Professor Bartunek will sketch out what academic-to-practitioner translation processes typically involve, including the role of the “hidden” actor in this process, the translator. Professor Bartunek will then create a dialogue between these processes and some of Richard Normann’s innovative ideas, including ways that value constellations can be created and altered in conjunction with translation, how the roles of producers and consumers may be flipped, and how offerings, rather than products, may result, and benefit practitioners and academics both.

About the speaker

Bartunek Photo March 2016 Cropped

Jean M. Bartunek

Jean M. Bartunek is the Robert A. and Evelyn J. Ferris Chair and Professor of Management and Organization at Boston College. Her PhD in Social and Organizational Psychology is from the University of Illinois at Chicago. She is a past president of the Academy of Management, and past Dean of the Fellows of the Academy of Management, and is a recipient of the Academy of Management’s career Distinguished Service award. She is also a Fellow of the British Academy of Management and the Center for Evidence-Based Management. She has previously served as an associate editor of the Academy of Management Review, Academy of Management Learning and Education, and Journal of Applied Behavioral Science, and she is currently a co-editor of a book series on Management Impact being published jointly by Routledge and the British Academy of Management.

Her research interests focus in particular on academic-practitioner relationships and organizational change. She has published more than 150 journal articles and book chapters and six books on these topics, including Bartunek, J. M, & McKenzie, J. 2018. Academic-practitioner relationships: Developments, complexities and opportunities. New York: Routledge.

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Type: Lectures and Seminars